Boutique Italian Motorcycle Manufacturer Moto Guzzi
Moto Guzzi, a boutique Italian motorcycle manufacturer, offers a diverse range of models in its lineup. From relaxed roadsters like the V7 to adventurous explorers like the V85 TT, and even sport-touring options like the V100 Mandello.
However, one noticeable absence from the Moto Guzzi catalog is a scrambler, a category once filled by the now-discontinued V7 Stornello.
There may be a change on the horizon, as Moto Guzzi has recently filed for a trademark for the Stornello name in the United States. The application was submitted on August 22, 2023, according to the USPTO website.
While companies often apply for trademarks without utilizing them, the USPTO has strict regulations regarding the use of trademarks. This means that once a trademark is filed, companies are pressured to use it to avoid losing the rights to the name.
What does this mean for motorcycle enthusiasts? It is likely that Moto Guzzi is working on a new model under the Stornello name. The Stornello variant of the V7 roadster dates back to 2016, but the original Stornello model traces back to 1961 with the Stornello 125 Scrambler America.
The prospect of a new Stornello model is exciting due to its rich history. Moto Guzzi could potentially introduce a new V7 Stornello or explore other directions, such as incorporating retro elements into the V85 TT adventure bike.
Considering Moto Guzzi's ownership by Piaggio, which also owns Aprilia, there is potential for collaboration and innovation. The recent unveiling of the Aprilia RS 457, a small-displacement sportbike, suggests a trend towards more usable platforms.
Speculation about a Stornello model built on the RS 457 platform could attract beginners and expand Moto Guzzi's presence in markets like Asia. With a focus on small-displacement, peppy engines, a Stornello 457 scrambler could appeal to commuters in regions with heavy traffic and challenging road conditions.
Could Moto Guzzi be the next manufacturer to embrace the small-displacement trend?
